Basco Paints – Dura Coat

Welcome to Dura Coat Products, Inc.

OUR STORY

In 1986, Dura Coat Products was founded by Dr. Mike Hong. A South Korean immigrant, UCLA grad, and research chemist, Dr. Hong followed his dream of starting a coatings company with unique environmentally friendly products.   With his dream realized, Dr. Hong opened Dura Coat’s first manufacturing site in Riverside, California.

PAVING INNOVATION:  The young Dura Coat Products first product was a water-based coating which solved a major issue for a customer and helped establish Dura Coat Products as a successful coating manufacturer. Soon the new company established a line polyester and siliconized polyester products for the coil coating industry. Dura Coat Products continued to develop and provide specialized coatings to solve customer problems. Eventually Dura Coat launched Durapon 70®, a 70% PVDF coil coating which rounded out a full portfolio of coil coating products. Along the way, Dura Coat had developed a line of spray products mainly used for coating aluminum extrusions extensively used in commercial construction of curtain walls in low-rise and high-rise construction. The development of a Durapon 70® product for spray application now completed the product portfolio of spray applied extrusion coatings. With a solid product offering and great business growth, in 2002 Dura Coat expanded its operations and opened a second plant in Madison Alabama. With the plant in California and the plant in Alabama both focusing on taking care of the customer and product innovation, Dura Coat had established itself as a force in the coil and extrusion coating markets.

MILESTONE ALLIANCE: In 2016 (after 30 years) Dura Coat Products entered into a purchase agreement with Axalta Coating Systems, and in 2019 Dura Coat Products joined the Axalta family as their newest acquisition. This transaction brought together two companies with the same values in doing business, a high level of customer care, and strength in innovation.