Little Red Ltd

Our History

LiTTLE RED is a family-owned business, the business has since passed through three family generations and grown from humble beginnings to the leading luxury-clothing retailer in East Africa, with the first LiTTLE RED store on Nairobi’s General Kago street. The business has since passed through three family generations and grown from humble beginnings to the leading luxury-clothing retailer in East Africa. The current director Karim Fazal has been running LiTTLE RED since the early 80s and has more than 30 years of experience dressing the most discerning persons across the continent. Karim and the family are involved at every stage of the business to ensure that not only the highest quality of items is available at our locations but that our customer loyalty persists over the through generations. LiTTLE RED currently has two locations, one in Nairobi City Centre, and the other at The Westgate Mall, Nairobi. We are also proud to be a part of the first Hugo Boss mono-brand stores in East and Central Africa Throughout 55 years of operation, we have seen Kenya blossom, with Nairobi continuously evolving to what it is today: a cosmopolitan city and economic hub of Africa. With people from across the world travelling to Nairobi for business or pleasure, we could not think of a better location for our business and are very proud to be part of this vibrant city!

Vision

Mohamed and Gulshan Fazal laid down the brand pillars and values of the business more than 50 years ago to which LiTTLE RED is, and will always be true. The happiness and satisfaction of our customers is at the core of everything we do. Every day we strive to create sustainable and long-lasting relationships with our clients, by providing them with unique, quality products in a comfortable surrounding and friendly environment. We personally select the Spring/Summer and Autumn/Winter collections for our customers and market. Each collection is combined with style, quality, sophistication, as well as the cosmopolitan tastes of our clients. As we grow it is crucial for us to ensure the longevity and continuity of the values of LiTTLE RED that have stemmed from our founders, which are not only the heritage of the family but of everyone in The LiTTLE RED Company. Our client loyalty goes back three generations, and stretches across the African continent and beyond! LiTTLE RED is the forerunner on this continent when it comes to retailing of luxury brands. Our company’s values and ethos are based on INTEGRITY, QUALITY and SERVICE. These are the pillars of our brand held up by our team every day and in everything we do.