It is one of the major retailers and wholesalers of all ranges of beauty cosmetics and accessories, with comprehensive and supple products and tools intended at accommodating today’s women, regardless of the vast range of complexions and skin types at an affordable price.

In order to satisfy wide range of customers’ needs, Bestly Cosmetics has expanded from one outlet to current 12 outlets located at Nairobi, Nakuru, Eldoret, Mombasa, Nyeri and Karatina.

The Strategic Management Team

The management of Bestly Cosmetics Ltd is composed of Directors, Finance and administrative officers, Operations, sales officers and the subordinates.

The MD is the top officer in the company’s management.  The Administrative and operations Director is the second in authority. The HR function is currently being developed and is intended to be fully operational as soon as possible

The Management Team

The management of Bestly Cosmetics Ltd is composed of Directors, Finance and administrative officers, Operations, sales officers and the subordinates. The MD is the top officer in the company’s management.  The Administrative and operations Director is the second in authority.


To be the leading cosmetics retailing company in Kenya and East Africa
Bestly Cosmetics Ltd will continue to grow its core cosmetics retailing business by increasing retail outlets throughout the country and specifically addressing the SWOT analysis done later in this plan. New store concepts and e-commerce will also be used to create even fresher channels for the Company. Upcoming Nairobi’s high end estates, central region, Rift valley, Nyanza and Mombasa will be our main short term targets in this plan. The second phase will look into East Africa Market.
Our marketing slogan will be ‘Your Beauty, Our Priority’
As we pursue our Motto, Bestly Cosmetics will continue to strive its best to provide “Quality Products, Best Value and Professional Service” for its customers to meet their ever increasing needs.

Mission Statement
Bestly cosmetics will realize its vision by;

Offering quality and comprehensive beauty solutions to our customers.
Building customer loyalty.
Sharing success with our staff.
Building long-term partnership with our suppliers.
Adhering to the principles of good corporate citizenship
Our Values

5 Reviews for Best Lady Cosmetics

hazel luvuno

90 Reviews

Everything cosmetics and hair under one roof.

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4.17/ 5

Best lady is a beauty supply store in Kenya. It is a one stop shop for all cosmetics. It deals with designer cosmetic brands that include hair care and accessories, makeup, body care, skincare and nail polish that comes in several colors. It stocks a wide range of weaves, wigs and braids and many other hair products in Kenya that comes in different styles and colors hence reducing the need of moving from one store or supermarket to another for a wide range of hair products and accessories. It is very convenient since the customer can choose their preferred hair accessory depending on the type, taste, and color for the ideal look they want to pull. The price range from 55 KES to 245 KES for braids, 350 KES to 1,500 KES for weaves and 1,500 KES to 3,000 KES for wigs. The prices for their products are cheaper than most places. I have been to several branches in Mombasa and Nairobi. The attendants are very helpful and friendly. However, the stores are usually crowded most of the time and it can get disorganized, especially the braids area. I would definitely be going back for more hair products.

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zamzam hussein

60 Reviews

Everything beauty

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4/ 5

Best lady is your one stop shop for all your needs hair or makeup. The have a large number of branches; nairobi, nakuru, meru, nyeri and thika. I think they have two branches in Nairobi CBD. I mostly go to the one in town along Moi avenue. They are known to stock all sorts of products starting with a wide variety of hair (braids, weaves and wigs). You can also find various brands of make up. Different shades in foundation for all many brands. The are fully stocked. They are also your go to place if you need hair products e.g shampoo, conditioner, oils and creams. They also sell nail products from polish to stick ons to even UV light machines. When I say this is a one stop shop I mean it. They even stock jewelry!! Their hair is of good quality. I’m usually skeptical to get things that go directly on my skin like the foundation from them due to authenticity concerns. I however get all my other items from them. They are also very affordable.Their are fully staffed with each member willing to help you find the item you are looking for. This store is everything beauty. Stop by and get yourself glammed up.

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31 Reviews

Assorted beauty and cosmetic goodies

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4/ 5

A retail and wholesale cosmetic shop with multiple branches within Nairobi. They have assorted beauty products, hair products, hair extensions and accessories , make up products, bathroom requirements, name it. The store on Moi avenue is my go to because it’s an easy access but I’ve also visited the branch on Tom Mboya street and river road. The arrangement is quite organised and is similar in most branches but I find the one on Moi avenue bigger and more spacious. There is great customer care from the stock clerks only when there are few customers but once it’s populated getting help can be quite difficult. Otherwise they will help you discover what you’re looking for fast enough and if it’s unavailable you will definitely be saved the trouble and time looking for unavailabe goods. I’d advise you to go when you know what exactly you’re buying because on many occasions I’ve bought products that don’t work well for me simply because I was advised by the attendants to buy it. The products offered are at affordable prices but might defer at the different branches and I discovered that the one at River road is quite cheaper than the others I’ve been to. Another advantange is that you don’t have to go shop hoping since you can purchase most or all of what you need concerning cosmetics and hair products in one shop.

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Angel Ngugi

78 Reviews

Think of it like a local drugstore-but for cosmetics

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5/ 5

Now you might think hmmm cosmetic sooo just the basic lotions and makeup products???Well no,Bestlady is way more than just .You’ll be surprised by the wide array of beauty products from shampoos,to braids to hair products ,relaxers , treatment to equipment like blow dryers that they stock . I have had a chance to experience the famous Bestlady cosmetics which has become one of the most frequented cosmetic shops countrywide with numerous outlets and have gotten to expand their branches to Meru, Nyeri, Nairobi, Thika and even along Thika road.It is a wholesale and retail store therefore making it possible to save a few coins for every purchase made thus proving to be a cheaper alternative from the usual privately owned cosmetic shops. They have attendants on every aisle ready to give advice on whatever products you wish to purchase. However, at times the attendants are not knowledgeable about the products which becomes a bit annoying especially in their small outlets. They also take a while before they restock so it sometimes makes one take more available alternatives. They might also misadvice about stocking a product- this I experienced first hand. I therefore ended up making a repeat visit for a product they don’t even sell . I found to be a huge inconvenience. Besides that , it is a great place to shop with a whole variety to choose from making you spoilt for choice .

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Lynne Olonje

79 Reviews

One stop shop for all (okay most) of your beauty needs.

4/ 5

This is a supply store with several branches in all the major cities and towns in Kenya. It invests itself in selling hair products and generally all this related to beauty. I have been to several branches and in the Nairobi business district, I have visited a total of 4. The one I usually frequent mostly is this one located along Moi Avenue.

Best Lady is genuinely a one-stop location for all of your beauty needs and it saves a lot of time. Once you get in, you can access a wide range of products that is: Beauty care, accessories, Body care, Haircare products, Ladies’ wear (sanitary included), Makeup, Nails, Salon, and kinyozi accessories. It is always fully and adequately stocked with some of the famous and popular brands in the country. I love how there are several assistants to aid you in looking for whatever it is you want because sometimes it can really be cumbersome. I frequently go here to buy hair products. Their prices are cheaper by several shillings compared to other stores. They close shop by around 7 pm according to what I know. What I don’t like about this store is that sometimes it can get really crowded and maneuvering becomes so difficult.

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