ABOUT THE VIBE
Proudly held by Fournews who was established in 1995 and who opened the very first News Cafe in Hatfield 2 decades ago. Fournews has become the standard by which others are measured and this is evident in the News Cafe brand.
News Cafe offers and facilitates a premium entertainment experience for its aspirational customer base by efficiently serving world class food offerings and premier beverage choices in an atmosphere that is contemporary, vibrant and relevant. Over the past two decades, News Cafe has grown from a single store in Hatfield, established in 1995, to a multi-national house-hold name.
OUR CONCEPT
By combining the service and product attributes of a coffee bar, cocktail bar, restaurant and entertainment venue, News Cafe is a trendsetting and benchmarking brand within the industry. The brand has become synonymous with innovative thinking and application within the food, beverage and social market place.
From our store design and decor to our staff and management attitudes, we represent a culture of pioneering and progressive creativity in all we say and do. Our music is vibey, our cocktails are prepared with flair and vibrancy, our waitrons are vibrant and our food serves the modern and sophisticated characteristics of our customers.
Our Promise
Is to deliver at all times and under any circumstances, the greatest of services, with the best suited people and most efficient operations. By working with our tagline in mind, we are able to achieve and sustain the intrinsic integrity of our brand promise that exceeds the expectations of our customers, our people and our shareholders.
OURÂ SECRET
It is not by chances that News Cafe continues to grow from strength to strength and has a phenomenally loyal customer base. The real secret to success is the ability to deliver an energy and vibe that keeps our customers coming back for more. We believe that by unleashing people and their passion in our brand, in an inspiring way, while staying focused on what we promise, this will make us an unstoppable force in the market place.
Our in-store designs have long been seen by the industry as the benchmark. Our marketing, advertising and promotions that drive feet into store, with high levels of consistency in service, product and brand, as well as the passion and dedication of the News Cafe team, have ensured that the News Cafe brand retains the position of the leading entertainment venue in South Africa.
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