Jumia is an online marketplace based in Berlin for electronics, and fashion among others in Africa.

The company is also a logistics service, which enables the shipment and delivery of packages from sellers to consumers, and a payment service, which facilitates transactions among participants active and Jumia’s platform in selected markets.

It has partnered with more than 50,000 local African companies and individuals and is a direct competitor to zuwanu.com in Senegal and Konga in Nigeria.


  • Jumia, Kenya’s no. 1 online retailer was established in May 2013 with the aim and vision to become the one-stop-shop for retail in Kenya with the implementation of best practices both online and offline.
  • Jumia is the largest online retail store in Kenya.
  • At inception we did an average delivery time of a week, today we do, on average, deliver in 1-5 days.
  • Initially starting with 3 employees, Jumia presently has a staff strength of 1000 young and entrepreneurial Kenyans including our 150 man strong customer service team available 7 days a week.
  • Country-wide Delivery in Kenya.
  • Jumia set-up the 1st e-commerce academy in Kenya, the Jumia Academy, building young entrepreneurs pioneering various aspects of business in Kenya.

6 Reviews for Jumia

Ken Chege

389 Reviews

Most trusted online store.

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4.17/ 5

Jumia is a household name in Kenya when it comes to online shopping and delivery services. They have been in the Kenyan market for more than 7 years and they have not only survived but thrived because of their reliability. I have used Jumia for as long as I can remember and I am a satisfied customer. Some of the things I like about Jumia include its east to use interface. Your search, they suggest and help you get what you are looking for. They have pay after delivery policy. Nothing makes you feel safe than that policy. They also have the best deals and offers around. I remember this time I got a 24 pack of beer at kes 1000 only. Totally out of this world. The only thing I think they can improve on is their variety of products. They have a long way to go but I am in for the ride.

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zamzam hussein

60 Reviews

Best online shopping platform

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4/ 5

Jumia is a company that deals majorly as an online market place for many products including electronics, household goods and health and beauty products. Jumia is also popularly known for their Jumia food which is a food delivery service that operates in many town in Kenya. This online platform allows brands to sell their products to consumers. They offer delivery to your door step once you buy a product. Sometimes you may be lucky enough to get a product that has free shipping. The numerous things I’ve got from jumia are a TV, a two burner and a blender. I can confidently say that all products that I got a few years ago are still in good condition and working perfectly. They also have warranties on most of their goods. Jumia also offers a refund if the good you got reached you in poor condition. Their customer service is quite good too. They have so many offers majorly around black friday where everything is super cheap. Check them out…you wont regret it

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hazel luvuno

90 Reviews

The most convenient online marketplace.

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5/ 5

It is an online platform for electronics , beauty products, fashion products, and food from prominent restaurants and food joints. I love using the Jumia app during Black Friday period because they have good deals. It is very convenient since items are delivered to your doorstep at an extra delivery fee and service fee. They have a variety of payment options either on purchase via mobile payment methods or payment on delivery. I love using the Jumia food app since they offer nice deals. It uses one’s location and suggests restaurants that are nearby. Delivery time depends on the distance and time because during rush hour there is traffic therefore it would take longer. It is a legit app and very reliable. If goods have not met the consumer’s standards there is a customer care line which one can contact and the issue will be resolved. Jumia comes in handy when one has a tight schedule and I would highly recommend.

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31 Reviews

Reliable online Shopping

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4.67/ 5

An online store that I’m addicted to! Most times I’ve used Jumia I’ve not been disappointed by their services. The orders I’ve done come within the predicted time and I always receive a call on the day of delivery and if I’m unavailable we can always reschedule. My best time is the November black Friday month because I’m able to buy the items I’ve been wanting for so long at friendly discounted prices. They have an option of pay on delivery unless what you’re purchasing is being shipped from abroad. I always go with the first option because hey, I’m African! I have to first appreciate the item before I commit myself to purchase it. Ohh you might also pick up your order from the nearest jumia store to you if delivery is at a cost or if it’s convenient for you or if your order might just find you at your doorstep! The delivery guys I’ve met were so polite and even helped to carry some of the heavy items to my house. Make sure to confirm your purchase because I once received a carpet of the smaller size than what I had paid for but on calling their customer care the problem was sorted. So be sure to confirm your purchase before it’s too late. Jumia always gives 15 days of returning any unsatisfied, unfitting or wrong order. You can utilize it. There is also a variety of restaurants through which you can order food online and get it to your doorstep. I love Jumia food because it actually covers many areas even outside Nairobi. My experience with Jumia has been reliable and great!

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Lynne Olonje

79 Reviews

Good food at the comfort of your own home.

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3.67/ 5

I mostly use the jumia services for food delivery. This is an online food ordering service that allows you to enjoy various delicacies from some of the most renowned restuarants and vendors in Kenya at the comfort of your own home.You can download the app from Google play store or the Apple store. I’ve ordered several meals here :currently really enjoying the different black Friday deals they have going on. Once you download the app you enter several of your details and then allow the app to access your location. Once it does, it scans all the open restuarants around where you are and gives you a variety of options. The food is then delivered right to your door step.The charges include the price of the food , the delivery charges as well as the service fee.The delivery charges depend on the proximity of where you are to the restuarant/Vendor.One thing I love about this app is convenience. As a lover of food and wine ,the fact that I can get to enjoy all my favourite cuisines at the comfort of my own home is one of my most treasured luxuries. Another one of their deals is that a given discount is applied for first time users with a promotion code. I got a discount of 500 shillings on my first order. The delivery time also depends on the distance and the estimates given for the few times I’ve used the app have never been far off.There are different options for payment and for the sceptical one’s you can choose to pay on delivery.

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Maitre Sid

2 Reviews

Best of online market

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3.83/ 5

Jumia is the best online marketing i have encountered. The products are legit and quality and incase of an issue with products refund or replacement is organised. Delivery is also on time as agreed and at an affordable price. The point of delivery is ones choice depending on the customers availability. Communication is also simplified and very efficient. Products are neatly wrapped and the delivery people are respectful and well behaved

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